Making Happy Campers
Sequoia & Kings Canyon National Park
Project Services
- Animation
- Original filming
- Video production
Sequoia & Kings Canyon National Park enlisted RLMG to help communicate important messages about the sustainable use of wilderness to park visitors. Together, we transformed a set of guidelines into a series of stories, delivering key information in a playful, entertaining form.
Our approach took us into the wilderness ourselves, capturing the breathtaking scenery while filming campers in a range of common scenarios to create first-person stories about exploring responsibly. Then we created lively cartoon versions of our campers and their surroundings, helping to illustrate the key messages of each video. Visitors saw these campers choose campsites, secure their food, and explain what to do when nature calls. The combination of live action and animation gives these informational videos a lot of personality and a good dose of humor.
In total, we scripted, shot, animated, and produced 5 short videos that engaged viewers while equipping them for their visit to Sequoia and Kings Canyon National Park.
