The project includes more than 20 custom media pieces including large-scale video, interactives, and motion graphics highlighting the history of golf, the science behind the game, and its greatest champions. A custom-designed CMS will allow USGA staff to update the exhibit easily with highlights from the latest championships, enshrine new hall-of-famers, and promote upcoming events.
Orientation Gallery
Highlights include an 8 foot long touchtable animated by responsive golf ball “pixels” playfully presenting information about the range of USGA’s impacts and initiatives. Flanking the table are multiple large LED walls, immersing visitors in a visual overview which highlights the full scope of USGA’s work to champion and advance the game of golf.
Capstones
Interactive touchscreens provide wayfinding for Hall of Fame locker room and allow deep dives into the careers of every inductee – including bios, highlights, and interviews from the legends of the game.
Mobile Web Site
As visitors make their own path through the locker area, they can dive deeper into the contents of each locker and the stories of each player’s career on a companion web app. On their own devices, visitors discover powerful extended interviews and oral histories that include them explaining, in their own words, why the objects in their own locker were worthy of representing an entire life and career.
Partners:
Luci Creative
Hadley Exhibits
Kubik/Maltbie
Electrosonic
Zubatkin Owner Representation